After briefing The Hunger Coalition organization and their site, I found some important components to keep in mind when detailing whether or not this organization is successful at maintaining powerful social media connections. Thus far, The Hunger Coalition has done a decent job at intriguing and informing others through the use of social media. When I refer to the Hunger Coalition doing a “decent” job at using social media, I mean that they utilizing the online community well, but there is room for improvement in…Other organizations that are similar with the Hunger Coalition is Feed The Children and RockCANroll.
I took more of an aesthetical and usability approach at first glance. I felt that the site was extremely engaging and very easy to navigate. As far as usability, everything seemed fairly well organized in organizing information. Various uses of text in larger headings, and displayed in a hierarchy help navigate their audience. The color scheme with the site matched their logo’s colors, and is also heavily consistent throughout their space with social media devices. Matching color schemes throughout social media devices will also enhance their which also keep an easily identifiable organization for reliable users.
The Hunger Coalition site also contained a plethora of information that linked you to corresponding YouTube videos, Facebook pages, and their own blog spot on Blogger. I would have to agree with both Gladwell and Mirani because it seems as if they have done all the right steps in terms of getting their organization on social media sites and known with local citizens of Blaine County, but have failed in gaining a larger collective effort from users around the nation.
